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Search Results for : Arabic

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People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
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Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
man
Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
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Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
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People
January 05, 2021
Meet Taryam Al Subaihi, MEPRA's First Emirati Chairperson
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People
December 29, 2020
2021: What's Next After the Year of Streaming
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
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People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
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People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
February 24, 2020 Understanding Arabic Content

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

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Choueiri Group Deep Dives
Content
January 09, 2020
The Future of Traditional Marketing
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Choueiri Group Deep Dives
OTT vs TV
November 28, 2019
How Shahid Plans to Increase its Advertising Revenues
Industry
November 05, 2019 Webedia Arabia, a New Arabic Media and Entertainment Powerhouse in the Region

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

People
August 08, 2019 Creating The Platforms For Arab Comedians

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

Industry
March 10, 2019 Top reasons why online Arabic content is key in your digital pursuits

By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search in Arabic, you’ll notice a significant difference in the search results compared to the same in English – both, from a quality and quantity perspective. With an estimated 420 million people around the world speaking Arabic and it being […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
October 29, 2017 A peek behind children’s Arabic content app MakookyWorld

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it targets both parents and children and – unlike many other Arabic content platforms – offers different Arabic dialects. The content includes stories, songs and games. We spoke to Sarah Abdullah, founder, […]

Industry
September 02, 2015 Ericsson announces partnership with Image Nation Abu Dhabi

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and […]

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