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Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Ishani Pawar is the managing director of Magnet, a production company that facilitates and produces visual content for corporate clients and advertising agencies. Her work includes “Magnificent Mornings” for Philadelphia: Breakfast Pizza and “TummyFish”. 1. What are the challenges facing production houses? Finding a wide selection of acting talent. Time constraints: It is important for clients […]

Exactly one year back, MCG& Group launched Ampersand, a talent consultancy providing L&D, search, strategic advisory and M&A services with Nick Clements – who was already group COO – at the helm. Today, the company celebrates its first birthday, several new client wins and a partnership with IPA to offer training and certification in the […]

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing service and promising digital acquisitions as part of a 3.5 billion-euro ($4 billion) push into next-generation automobiles. The plan will kick off in Berlin, where the manufacturer will put 2,000 all-electric […]

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints, according to a memo sent to staff yesterday by CEO John Seifert. Seifert said he had been informed of employee complaints two weeks prior. Just last month, the group rebranded after […]

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as Merkle Computer Systems in 1971 as part of Merkle Press. In 1998, it was acquired by entrepreneur David Williams who is the Chairman and CEO of the company today. In 2016, […]

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according to a note sent out by Satish Mayya, CEO, BPG Max – the rebranded BPG Maxus. The structure The restructure will see BPG Bates, BPG Cohn & Wolfe, BPG Maxus and […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent a global rebrand after 70 years. The company reinvented its approach through a new client-centric, integrated structure that centralizes its offerings under what it’s calling its “Next Chapter”. In […]

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we are able to send, receive and capture information about personal messages, business messages and marketing messages is mind boggling. I also love the power of this industry to form and change […]

Unilever’s oral care brand Closeup has chosen J. Walter Thompson Dubai as its Agency of Record and communications partner in the Gulf region. The agency’s relationship with Unilever dates back to 1902 when a press ad in a US title marked the beginning of the longest-ever working relationship between an agency and a multinational client. […]

With e-commerce being valued as a $10 billion industry in the GCC, it only makes sense for brands to jump onto the e-commerce bandwagon whether it’s through their own online stores or marketplaces. Moreover, moves by Amazon, Souq and Noon.com, are changing the rules of the game for retail. Where do agencies fit in? As […]

(Adam Booth, MD with Mark Hopkins, executive digital director) UAE-based brand and digital agency Omnia has been growing rapidly with new appointments just recently. Now, the 52-member strong agency has boosted its digital offering with a Sitecore Gold certification. Sitecore is widely considered as a leading web content management system. Omnia’s recent Sitecore projects include clients […]

Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another step, the company said, to provide video content solutions to advertisers.   In recent news, Twitter has  allowed advertisers to pay only for completed views. “The client gets charged for only […]

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has […]

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]

Kevin Doherty has been appointed general manager for FITCH Dubai, moving from client services director for FITCH London. For the past seven years Doherty has overseen the account management team to ensure delivery across all client relationships in the UK and across Europe. Since joining FITCH, Kevin has been involved in a number of diverse […]

  In a press release yesterday, UAE-based events and publishing company Turret Media announced that it has selected Four Communications, the independent integrated agency, to manage all public relations for its latest event, Taste of Abu Dhabi. Taste of Abu Dhabi is the most recent edition of the world’s al fresco food, drink and music […]