Search Results for : Amsi

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate spoke with Ali Khalifa Al Shamsi, Director General of Emarat, to understand why it pays to use local talent.

After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.

In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.

In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority (GEA) of Saudi Arabia. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing the most sought-after live entertainment offerings to the Kingdom. AMSI will retain the representation rights to sell advertising space […]

JCDecaux SA, the global outdoor advertising company, has announced its collaboration with Abu Dhabi Tourism and Culture Authority for the installation of “an innovative and engaging public display at Abu Dhabi International Airport, supporting the Emirate’s social media push to promote the Abu Dhabi destination,” the company says in a press statement. The 20-meter long […]

To mark the end of 2014, Twitter has delved into its data to create its annual Year on Twitter roundup. Due to its real time nature, whatever is happening in the world happens on Twitter and this even includes spacecraft @Philae2014 landing on the Rosetta Comet. Most Retweeted Every year, Twitter crowns the most retweeted […]

Turkey-based leading independent media representation house, SatisOfisi, recently announced its appointment as the exclusive and official local media representative office in Turkey for Choueiri Group’s  Arabian Media Services International (AMSI) – which acts  as the exclusive media representative of MBC Group – the Middle East North Africa region’s largest  entertainment and media conglomerate. Made effective  as […]