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Search Results for : Alphabet

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Industry
February 21, 2021
Youtube Shorts Will Be Launching Next Month
Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

CG Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]

Industry
April 20, 2019 Amazon and Alphabet To Stop Boycotting Each Other

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services […]

Industry
October 01, 2018 WPP is merging Y&R and VML

WPP is officially merging Y&R and VML. VML global chief executive officer Jon Cook will lead the new agency, which will be called by an alphabet soup of letters: VMLY&R. WPP says the shop will be a “contemporary, fully integrated digital and creative offering to clients on a global scale.” David Sable, former global CEO […]

Industry
August 29, 2018 Did Google & Mastercard’s secret deal just violate consumer privacy?

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion […]

Industry
August 23, 2018 Volkswagen is getting serious but not about cars

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing service and promising digital acquisitions as part of a 3.5 billion-euro ($4 billion) push into next-generation automobiles. The plan will kick off in Berlin, where the manufacturer will put 2,000 all-electric […]

Industry
April 24, 2018 Why Google is mum about GDPR

Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO Sundar Pichai offered little if any insight into the way imminent European regulations will affect its business – to say nothing of potential legislation out of Washington amid new attention to […]

Industry
April 23, 2018 There are going to be more Ramadan ads on YouTube this year, thanks to…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

Industry
April 22, 2018 Why P&G is ending its YouTube boycott after more than a year

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

Industry
April 13, 2018 Is Google gaining ground during Facebook’s controversy?

Last week, Mark Zuckerberg, CEO of Facebook, appeared in front of the US Senate following the controversy brewed by reports that data firm Cambridge Analytica had improperly gained data on up to 87 million Facebook users. Since the Cambridge Analytica, users – and brands – have been abandoning the platform, even starting a movement, #DeleteFacebook. Now, according […]

Industry
March 26, 2017 General Motors, Walmart, Pepsico and FX Networks also suspend Google ads

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content. General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon […]

Industry
December 21, 2015 Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Industry
October 22, 2015 YouTube unveils ad-free subscription service

Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant tries to make the website more profitable and fend off competition from other premium content sites. The new service, called YouTube Red, will cost $9.99 a month and is available beginning […]

Industry
August 11, 2015 Google has given birth to its own parent company, Alphabet

Google has gotten so big that it’s formed a company to become its own new parent. Google CEO Larry Page said Monday that he and co-founder Sergey Brin have created Alphabet, which will effectively become a holding company consisting of smaller companies including Google. Mr. Page will take the reins of Alphabet as CEO, Mr. Brin […]

Industry
February 02, 2014 The art in contemporary Arabic branding

By Luma Shihabeldin, creative strategy As the Middle East thrives with new business and development opportunities, there is an increasing need for creating new and modern Arab identities. However, branding is still a young and somewhat misunderstood industry in the region. Design decisions are often based purely on aesthetics rather than strategic considerations and are […]

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