Search Results for : Alex Saber

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement that Alex will leave office end of May. “Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to start […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in 1948 by the late David Ogilvy, the company grew into a global network that incorporates several brands such as Ogilvy Public Relations, and Ogilvy & Mather advertising agency.  John Seifer, […]

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a comprehensive content strategy has always been integral to successfully build a brand and attract the right audience. With advancements in data science and data analytics, content strategists have been given a […]

RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive client. The client is none other than BMW Group Middle East. The pitch included other companies including Accenture Interactive, according to industry sources. Just recently, however, BMW Group extended its relationship […]

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

A year after what Goldman Sachs labeled the “the biggest M&A deal in the Arab World” i.e. the Amazon/Souq deal, Noon has announced its strategic partnership with US-based online auction platform eBay. About the deal The e-commerce platform, which saw a major investment from Alshaya late last year, will now fulfill eBay orders made on […]

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering in a new era of creativity and innovation,” it said in a press statement. Marcel was announced almost a year earlier in June 2016. Speaking at its launch in Paris, Arthur […]

McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to further strengthen its collaboration with the fast food giant that put its entire business portfolio up for the pitch. The network brought together agencies and services from Publicis Communications, Publicis Media […]

Following an extensive pitch process, Publicis Media’s agency Starcom continues its longstanding relationship with OSN, one of the leading broadcast satellite providers serving the MENA region. OSN consolidated its media account with Publicis Groupe back in 2015. Confirming the retention, Alex Saber, chairman of Publicis Media says, “The OSN retention is a validation of the incredible work […]

Publicis Media has created a next generation board, which will work with the company’s global executive group to address opportunities and drive transformation across the company. Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status […]

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April 10, the appointment followed a competitive pitch process. Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to […]

Following the global restructure of Publicis Media, Alex Saber has been appointed to the role of chairman, Middle East, Publicis Media, while Steve Parker will serve as the chief executive officer. In light of this move, we caught up with Saber to see what he has envisioned for the region. Tell us about the restructuring […]

Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker has been appointed CEO, Middle East, Publicis Media. Jacob says in a press statement: […]

Alex Saber, Chairman, SMG MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Better ad quality controls for advertisers. It is no secret that there a lot of hiccups when it comes to […]

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Starcom MediaVest Group (SMG) has won the performance and search business for UAE-based telecommunications service provider du. The assignment expands on SMG’s media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline […]

Industry sources report that Starcom MediaVest has won the du account. Earlier this month, OMD pulled out of the review. However, an official press statement is yet to be released by either the agency or du. UPDATE: On December 22, Starcom MediaVest released the below statement announcing the win. UAE-based integrated telecommunications service provider du […]

  According to a press release today, media agency MediaVest has been awarded the media planning and buying business for Wrigley across the MENA market, following a business review. The account was previously with media agency OMD. The assignment will see MediaVest handle online and offline business for all Wrigley brands, as the company wanted to consolidate its […]