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Search Results for : Agency Of The Future

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September 28, 2020
Enabling the Agency of the Future with Facebook
Industry
November 28, 2018 Agency of the future: survival of the fittest

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

People
July 07, 2018 WPP and Sorrell’s battle for this agency could cost him his shares

A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to withdraw share awards from Sorrell’s exit payoff if he goes ahead with the purchase. Speaking at Cannes about the potential competition between WPP and his new agency S4, he called S4 a […]

Culture
July 04, 2018 ABG out to tackle women and kids… in advertising

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

Industry
July 03, 2018 What ‘TBWA Facebook Foundry’ means for the agency of the future

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

Industry
May 20, 2018 Two big brands have appointed Accenture. But, where are the agencies?

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
April 09, 2018 Irwin Gotlieb on rebundling, industry mistrust and what he won’t do in retirement

Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48 years. That’s about to change. The GroupM chairman retired from his role just a few days ago and will now serve as an advisor to WPP. He tells Ad Age he’s committed to WPP CEO Martin Sorrell for at […]

Industry
April 05, 2018 Du appoints new creative agency after 12 years with Leo Burnett

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with Omnicom’s Hearts & Science winning the pitch. The account was previously held by Publicis Media’s Starcom, which won the account in 2014. Now, industry sources report, the account is no longer […]

Industry
March 15, 2017 Hearts & Science wins Americana account

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Industry
September 10, 2016 The ad agency of the future is coming. Are you ready?

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Industry
January 13, 2014 Rising star in the Qatari industry

How has the advertising industry in Qatar developed in the past four years? Change is the only constant in any industry and that is highly applicable to advertising. We live in an age where the audience is no longer just an audience. Consumers control the conversation and they get to choose what type of advertisers […]

Industry
May 18, 2018 Another consultancy is launching content and creative services

International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content across platforms and events. The capabilities of this division include branding & design; content development; corporate reporting; creative consultancy; digital; experiential events; and film & animation. The establishment of the new […]

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