Search Results for : Advertising Sales

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It’s a significant boost in traffic that has renewed the company’s credibility with advertisers, who are starting to pile into the platform. On Tuesday, Snapchat shared its second-quarter results, reporting […]

FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the MENA region following a regional review over the last few months. Commenting on the appointment Sanjay Raina, general manager and senior vice-president of […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

Discovery Communications has appointed advertising sales agency Media International Services (MIS) as the exclusive media partner for its flagship Arabic food network, Fatafeat across the Middle East and North Africa. Under the new appointment, MIS will be responsible for selling 360 solutions across Fatafeat’s TV, online and social media platforms and on-ground activations, including the […]

On October 21, Digital Media Services (DMS), the digital media arm of Choueiri Group, announced a new partnership with Dailymotion, the global online video platform. The agreement gives DMS exclusive advertising sales representation in the MENA region. Marguerite Colas, EMEA sales manager at Dailymotion, sat down for a chat with Communicate. Dailymotion is the second-largest […]

Digital ad monitoring agency OOX has announced three new subscribers to its OOXmonitor service: Khaleej Times, Okaz, and Sport360. OOX co-founder and co-managing director, Liana Majed says in a press statement: “We’re absolutely thrilled to add this great line-up of publishers to our roster. It is refreshing to see more print publishers investing in digital […]

  On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division of Discovery Communications – JB Perrette, President of Discovery Networks International, announced they will be creating a central hub for Middle East-based advertising sales, starting with the launch of local advertising […]