Search Results for : Advertising Investment

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, Middle East Media Services (MEMS) present the latest data findings from their partners Dubai Media Incorporated (DMI). The findings depict, how online news readership, amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive increases in both the number of unique users as well as page views, DMI ‘s market-leading online Arabic dailies represent an unrivaled opportunity for brands seeking higher returns on their advertising investments.

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide. When he visited Dubai last month, we caught up with him to talk advertising, business and movies.  On why he was in Dubai I am responsible for […]

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]

BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians internet users. Buzzeff’s continental expansion started in 2012 from North Africa to the Middle East and now in 2015, it moves to sub-Saharan regions. Buzzeff recently released Kaymu (Africa InternetGroup) video advertising. […]

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a Dubai-based rich media and digital brand experience specialist. The tie-up focuses on offering DMS’ clients creative and executive expertise in crafting rich media campaigns. Screen-it By Strategies offers a distinct approach […]

While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about Jordan was predicting a bright online future for the kingdom. To a certain extent, it has been proven right: the Internet penetration rate that was hovering at 27 percent then, reached […]

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client was ready to allocate his entire budget to digital. After the pitch, this client’s plan was to move the digital investment from 15 percent to 40 percent and to drop investments in TV […]