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Search Results for : Adex

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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
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Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
August 02, 2020 Elie Aoun Will Lead Adex

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit the region. What is Adex? Adex (Advertising expenditures), is a service that measures the advertising expenditures on different media, in different markets. […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
September 29, 2019 Ad Exchanges Spend $235 Million On Disinformation Websites

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

Industry
April 21, 2019 Snapchat Ramadan Case Studies

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Industry
November 16, 2015 AdZouk chosen as a Google Certified Publishing Partner in the MENA region

AdZouk, a premium MENA region supply-side platform (SSP), has been announced as one of Google’s Certified Publishing Partners (CPP) for the region, to help publishers. AdZouk was chosen for this program, based on its expertise in Google AdSense and DoubleClick AdExchange, as well as high rankings in customer satisfaction. The Google badge for Certified Publisher […]

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