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Search Results for : Ad Sales

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Choueiri Group Deep Dives
CG Updates
February 04, 2021
Choueiri Group’s C-Media Appointed as Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama Channels
OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Industry
August 18, 2020 Deezer It Like It Is

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

People
October 16, 2019 Communiquestion : The World’s Best Places to Get Inspired

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

Industry
July 27, 2019 Amazon Gives Publishers Ability To Arrange Commercials

By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to […]

Industry
June 17, 2019 Digital Ads Account For More Than Half The Worldwide Market

By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick from Magna’s most recent forecast in December, when […]

Industry
February 26, 2019 Why brands are abandoning YouTube… again

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

Industry
October 04, 2018 Nat Geo has a new rep for ad sales in MENA

FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the MENA region following a regional review over the last few months. Commenting on the appointment Sanjay Raina, general manager and senior vice-president of […]

Industry
August 02, 2018 This new move is great for Facebook users. But what about advertisers?

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data on its users. On August 15, Facebook will shut down a program called “partner categories,” which gave its advertisers a way to tap directly into the largest consumer data brokers within […]

Industry
July 27, 2018 This e-commerce giant is making almost $5bn in ad sales

Amazon’s advertising business continued its ascent last quarter, hitting $2.2 billion in revenue – a growth rate outpacing even optimistic forecasts for the company. Yesterday, Amazon reported second-quarter results and advertising was again the brightest spot for the e-retailer, growing at 132 percent, its fastest-growing segment by far. Amazon’s total sales hit $52.9 billion, an […]

Industry
June 16, 2018 “Cheap prices are a great marketing tool”

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform have gone from ungodly to low, low, low. About two years ago, Snapchat was charging brands $300,000 to $500,000 to sponsor a Lens, an animated filter that transforms people’s faces in […]

Industry
June 11, 2018 Listen up: This ad format is making a comeback

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]

Industry
April 10, 2018 All you need to know about Google’s exchange bidding

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now after two years of testing. Before header bidding, Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it cherry-pick the best ad inventory from around the […]

Industry
March 04, 2018 Is “attention” the new language for TV advertising?

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox Networks Group less than a year ago. At an recent event hosted by Fox and attended by rival TV executives, high-profile talent, media buyers and marketers, he will begin […]

Industry
June 28, 2017 Turner enters mobile app ads arena with new 3-year partnership

Turner Middle East, North Africa and Turkey (MENAT) along with its exclusive ad sales agency, ATL Media, have announced a first-of-its-kind three-year partnership with MeMob, the mobile division of Mediaquest, to represent all ad sales across the portfolio of Cartoon Network apps in the MENA region. Global Web Index studies show that, in 2016, over […]

Industry
March 20, 2017 Sport360’s ambitious plans for Version 2.0 of its lifecycle

Sports news daily Sport360 has grown in the past seven years, launching extra editions – Monday Xtra and a Weekend special – as well as a web portal and the Sports Industry Awards, which is now in its fifth year. Aiming to evolve into something bigger – Version 2.0 of its lifecycle, as founder Michael […]

Industry
February 19, 2017 Matthew Talbot, CEO of BBM, on users’ most personal domain – messaging – and advertisers’ foray into it

With a daily active user base of 76.5 percent in the MENA, Matthew Talbot, CEO, BlackBerry Messenger (BBM), is unsurprisingly confident about what the service has to offer users – and, of course, advertisers. Since its licensing deal with Indonesian media corporation Emtek, BBM has set up independent offices in Canada, Jakarta and Singapore, and […]

Industry
November 15, 2015 Google debuts programmatic ad sales for native, mobile video

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers and can appear on websites or apps. The system will soon enable buyers to purchase an ad to run across […]

Industry
September 09, 2015 Why AOL bought mobile dd net Millennial Media for $238 million

In its latest bid to rival Google‘s and Facebook’s ad-tech businesses, AOL has acquired mobile ad network Millennial Media for $238 million after accounting for the cash and debt that the ad-tech firm already has on hand, according to an AOL spokesman. The acquisition is meant to help AOL keep step with the competition as it transitions its ad-tech business […]

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