Search Results for : Ad Industry

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows a broad industry consultation and a tender process, undertaken to ensure that media owners, advertisers, and agencies can continue to rely on UKOM endorsed data for audience reporting, and be confident […]

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using that data to target ads. On Tuesday, the social network revealed a new option to delete “off-Facebook activity.” The company first mentioned its interest in such a product more than a […]

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

We are one week into the new year. Gym memberships and salad joints are both enjoying an uptick in business. But, resolutions aren’t just about physical fitness. We talked to agency folks and came away with 10 ways they plan to be a little bit better this year, and not in the calorie-counting way. Here’s […]

When asked what his biggest takeaway was after attending Burning Man earlier this year, Martin Sorrell had a ready response: “The importance of creative destruction and renewal.” A photo of the iconic Burning Man graced the first page on the prospectus of Sorrell’s new venture, S4 Capital. And to be sure, Sorrell himself has been […]

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google Ads, which will represent the full range of advertising capabilities offered by Google. Google Ads will have a new campaign type for small businesses. DoubleClick and Google Analytics will no longer […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is now set to change with Nielsen’s launch of Digital Ad Ratings (DAR) in the UAE. DAR was launched in 2011 and is already used in more than 33 countries for campaign […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Image credit: Al Drago/Bloomberg Mark Zuckerberg sat with a joint Senate committee of more than 40 senators in the first of two congressional hearings planned this week. He was called to answer questions about data analytics company Cambridge Analytica making off with data on up to 87 million Facebook users. Cambridge Analytica is being investigated in the US and […]

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect […]

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising industry has a unique opportunity to regain relevance and assert its indispensable role in influencing and regulating the type of content that is funded by advertising dollars. Advertising played a crucial […]

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]

By Ahmed Emad, media manager – Mashreq, Mondelez Egypt The month of spiritual piety, generosity, family gatherings and welldoing is upon us. Almost. A month so joyful and generous that it actually became synonymous to the greeting people share: Ramadan Kareem (Arabic for generous). Ramadan is the Superbowl of the Middle East It brings out […]

Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind up paying for ads on violent, offensive or otherwise unsavory content. YouTube parent Google said it will work with […]

In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has changed within its ecosystem, yet the “fundamentals of the craft” remains the same. Considered one of the most powerful people in the advertisement world, Mears said that the craft is about […]