Following a competitive pitch, Grayling has been selected as the new GCC communications agency for Rasasi to develop and execute a strategic and integrated public relations and social media programme.
With a strong GCC presence including offices in Qatar, Oman and the UAE, Grayling will work closely with Rasasi to provide strategic counsel for PR and social in both corporate and consumer capacities, operate press office activities and manage social media to support Rasasi in achieving its desired positioning in key markets.
“As an agency that has been in the GCC for 30 years, we are excited to work with Rasasi, a brand with such a rich legacy in the region. We look forward to building their brand even further as they continue to grow and gain momentum across the markets,” says Jonathan Shillington, managing director, Grayling, in a statement.
“We are thrilled to have appointed Grayling as our public relations and social media agency at a time when we are looking to further expand the brand’s presence in the region. We are confident that Grayling will help us reach new heights in line with our communications and wider business strategy,” adds Shazia Kamili, brand and public relations manager at Rasasi.