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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

PRCA and IABC team up

IABC-PRCA

PR

PRCA and IABC team up

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region.

The IABC is a global network of communication professionals committed to improving organizational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth.

The agreement between the two bodies will include the co-promotion of events where suitable to members of each organization; engagement in each other’s events whenever appropriate; and shared discounted prices for members of either organization for events and other activities. The organizations are also planning the provision of a rebate offering for their major events.

Francis Ingham MPRCA, Director General, PRCA, says in a statement: “We are very pleased to forge this new relationship with IABC, an association which provides a hugely important role within the global business communications community.

“The PRCA and IABC share many values, not least the importance of raising standards in professionalism and ethics, and I look forward to working closely with them this year.”

Alex Malouf, Regional Chair, IABC EMENA, adds: “The PRCA has done much to promote the importance of communications as a strategic function globally. There’s much we can achieve by collaborating on issues that we both care about, such as education, ethics and professionalism. This agreement will deliver more benefit for both our members across the region.”

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