Nikon has awarded its Middle East account to Dubai-based PR firm, Absolute Communications Group. The firm will take care of the camera brand’s external communication requirements while adding to the brand’s standing in the market.
Victor King, Founder and CEO of Absolute Communications, says, “Nikon and Absolute share a common foundation-both have a passion for the industry that goes beyond the business. It is also proof of the rising power that boutique agencies are beginning to wield in a market where size and stature come second to performance. We feel fortunate that they have recognized our efforts and have placed their trust in our talents. We are confident that we will do justice to their faith in us and have a long association marked by many wonderful milestones.”