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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Cicero & Bernay launches influencer program

Jamal Iqbal, C&B PR, to lead influencer marketing program


Cicero & Bernay launches influencer program

Cicero & Bernay Public Relations (C&B) has introduced a full suite of strategic influencer communication services through the launch of its ne See & Be program.

The program focuses on achieving measurable results by identifying the ideal match between influencers and client objectives, tracking campaign outcomes, and bringing insider knowledge of the influencer world to every strategy.

The program follows the introduction of C&B’s dedicated engagement and activation division a year ago, and is overseen by Jamal H. Iqbal, Director, Brand Outreach at C&B, and a team that includes Lyn Jawharji as lead – influencer liaison.

Jamal H. Iqbal says in a statement: “With the speed at which social media has penetrated the region’s consumers, and their affinity towards local influencers, we felt NOW was the time for new-age PR agencies such as ours to launch a full-fledged Influencer Communication division. ‘See & Be’ is aimed at streamlining the disjoint between influencer program leaders and implementers. While influencers and their social media offer optimized channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage. What this means is “Hey I am an influencer, I just tried this product and so should you!” is no longer the optimum solution when it comes to branded influencer content. Our team is fresh, creative and ahead of the curve, and we are confident that this new program will bring tremendous measurable value to our clients as the digital era continues to evolve.”

The agency has already launched successful influencer marketing campaigns for clients including Deliveroo. Rachael Anderson, head of consumer comms at APAC & Middle East, Deliveroo, adds: “‘See & Be’ has been the perfect partner for one of Deliveroo’s recent influencer collaborations. They made a key recommendation that was perfectly on brand and delivered an innovative Instagram campaign, which communicated our messages in a fun and highly engaging way. The reach was outstanding, significantly raising our exposure among our target audience. The ‘See & Be’ team has its finger on the pulse and knows that influencer marketing can deliver real results.”

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