Cicero & Bernay Public Relations has partnered with Cyprus-based communication consultancy MediaLife. The agreement follows the agency’s recent move into India with Delhi-based Media Mantra and represents the newest addition to the agency’s network, which currently extends to Algeria, Tunisia, India, Iraq, Jordan, KSA, Kuwait, Lebanon, Oman, Bahrain, Palestine, Qatar, Sudan, Turkey, the UAE and Yemen.
Maysa-Jana Atoui, director of business development at C&B, says in a statement: “Our affiliation with MediaLife is part of our wider strategy to enhance our presence beyond the MENA region by establishing an international network that extends to the Mediterranean, the Indian sub-continent, and ultimately beyond. We are delighted to be achieving this new milestone and look forward to gaining valuable insights into the Cyprian market, which will enable our clients to target both overseas audiences and Dubai’s multicultural population more effectively.”
MediaLife’s client roster includes global brands such as Domino’s, Pepsi, LG and Opel. The company works across a wide variety of sectors including aviation, automotive, food and beverage, real estate and technology, and shares C&B’s client-centric, results-driven ethos to communication.
Cem Vurgun, co-founder and director of MediaLife, adds: “We are proud to be joining C&B’s network of communication experts, which includes some of the leaders of our industry and will allow us to strengthen our international expertise and share best practices. We look forward to working closely with C&B to provide the team with a new foothold in Cyprus, while also gaining insights from them about the UAE’s thriving communication sector.”
C&B’s agreement with MediaLife includes PR services, on-ground support, and development of targeted communication and PR strategies that cater to the Cyprian market. The two companies will also collaboratively exchange best practices to further professional development.