Cicero & Bernay Public Relations (CBPR) is continuing its expansion across the MENA region through the latest affiliation with Kalima. The agreement will see the PR agency’s capabilities extending to Algeria and Tunisia.
The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in Oman, which were finalized in March 2017, in addition to previous partnerships with agencies in Iraq and Jordan (Bashir Mraish Consultancy), Kuwait (Local Flavor), Saudi Arabia (Y&D) and Turkey (Miya PR & SM). By end of 2017, C&B expects to have a network across 16 markets.
Ahmad Itani, COO of CBPR, says in a statement: “Kalima has a similar ethos to that of C&B – focusing on adding value to clients via a customer-centric and results-focused approach. This shared philosophy makes us natural partners and we are pleased to be adding Kalima to our network of experts – adding valuable insights to C&B’s network from Algeria and Tunisia. We are also pleased to be continuing our expansion plans in line with C&B’s wider strategy to grow its presence across all countries in the MENA region.”
Founded in 2003, Kalima Is a subsidiary of the Impact group, one of the largest communication groups in the Maghreb, and offers a dynamic combination of public relations, press relations, editorial communication, financial communication, citizen communication, Sales promotion consulting and events. The agency counts world-renowned brands and organizations including many cars brands, Banks, Soft Drinks and NGOs among its clients, delivering creative and insightful campaigns in both Arabic and French.
C&B’s agreement with Kalima includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the growing Algerian and Tunisian markets.