Digital
Facebook says it’s adding new ‘privacy experiences’. Here’s what it’s not saying.
Digital
Saudi to soon have 50,000 digitally-savvy women – all thanks to this tech giant
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IAA hosts first Global Apprentice Conference in Dubai
December 16, 2013The International Advertising Association (IAA) recently held a two-day conference for junior and senior undergraduate...
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Zain’s 2012 annual report announced Grand Winner at ARC 2013 Awards
December 16, 2013Regional mobile operator Zain’s 2012 annual report, designed by M&C Saatchi MENA and titled “Believing...
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Other
Drop of hope for Lebanon’s Blue Gold water project
December 16, 2013Under the patronage of Lebanese President Michel Suleiman, the Civic Influence Hub (CIH) launched the Blue...
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Tim Wilkinson appointed chairman of Bell Pottinger Middle East
December 15, 2013Bell Pottinger, an international communications company, announced the appointment of Tim Wilkinson as Chairman of...
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Agency
Puma appoints JWT New York as global lead creative agency
December 15, 2013Sports company Puma has appointed advertising agency JWT New York as its lead creative agency....
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Luca Linder elevated to president of McCann Worldgroup
December 15, 2013McCann Worldgroup announced that it has named Luca Lindner President of McCann Worldgroup. Lindner was...
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Digital
YouTube Rewind: What we watched in 2013
December 11, 2013It’s that time of the year again when YouTube releases the videos that everybody was...
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Millward Brown opens in Jeddah
December 11, 2013Millward Brown, a media and communications research company,today opened its newest office in Jeddah, Saudi Arabia....
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Agency
Leo Burnett’s book to challenge perception on Saudi market
December 11, 2013Due to its unique conservative culture, the Saudi market has long been approached with ignorance...
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Global media economy set to accelerate in 2014, says Magna Global
December 10, 2013In its latest study of global media owner advertising revenues, covering 72 individual countries, MAGNA GLOBAL...
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More
YouTube released most watched video ads in MENA
December 10, 2013With the explosive growth of YouTube around the globe, it has become a powerful medium...
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Agency
Initiative KSA hosts digital workshop for Mobily
December 10, 2013The changing media landscape in Saudi Arabia was the issue addressed at a workshop for...
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Agency
TBWA\RAAD to celebrate Christmas with underprivileged children
December 9, 2013As part of its CSR activities, agency TBWA\RAAD Lebanon has turned its end-of-year party into an...
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Agency
Mindshare Beirut wins Waterfront City business
December 9, 2013A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront...
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Digital
Souq.com bags Digital Business of the Year
December 9, 2013E-commerce portal and online megastore Souq.com recently won the ‘Digital Business of the Year’ category...
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Research
Mobile to drive growth in global adspend over the next three years
December 9, 2013Advertising is set to see the strongest sustained period of growth in ten years, with...
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Research
Study: what would Qatar’s residents give up to access the internet?
December 8, 2013Doha-based Agency 222 announced select results of ‘State of the Net’, an online survey launched...
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Research
Kantar Worldpanel’s new global ranking of the most chosen FMCG brands
December 8, 2013Kantar Worldpanel’s Brand Footprint Ranking reveals the strength of brands in 32 countries around the world,...
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Research
Study: Facebook is key influencer in users’ travel plans
December 8, 2013Achieving success in the US$2 trillion global travel and tourism industry depends on the ability...
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Opinion
ZenithOptimedia to launch new global media network in 2014
December 8, 2013ZenithOptimedia is to launch a new global media network in order to drive business growth...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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