-
More
Choueiri Group takes on 7th time title sponsorship of the Dubai Corporate Games
March 22, 2014Choueiri Group renewed its Title Sponsorship of the Dubai Corporate Games for the 7th consecutive...
-
More
Prepaid Summit: Middle East discusses safe and secure online shopping
March 22, 2014The United Arab Emirates, Oman, Kuwait and Saudi Arabia feature among the world’s top emerging...
-
Other
ArabNet Digital Summit to host second edition in Dubai
March 22, 2014Digital conference Arabnet Digital Summit 2014 will hold its second edition from June 3 till...
-
Media
Webedia takes major stake in the capital of Diwanee
March 22, 2014French media group Webedia – which houses several leading entertainment and lifestyle websites – has...
-
PR
Instinctif Partners and Middle East IR Society host “Hold the Front Page” workshop
March 22, 2014Formerly known as College Group, international business communications consultancy Instinctif Partners – which operates from...
-
Media
Subscription video-on-demand Service Telly signs international distribution agreements
March 18, 2014Telly (www.telly.com), a platform allowing people to discover new video-on-demand content via social recommendations, announced today...
-
Digital
Vine comedians emerge as latest hot property for brands
March 18, 2014In a Vine video published early this winter, a French transplant to New York named...
-
More
VOX Cinemas invests 750 Million AED in new locations
March 18, 2014Shopping development, retail and leisure conglomerate, Majid Al Futtaim has announced an investment of over...
-
Agency
Rayan Karaky and Rami Saad leave SMG MENA
March 16, 2014Rayan Karaky has left his position as chief digital officer for MENA & Emerging Markets...
-
Digital
Facebook formally rolls out video advertising
March 16, 2014After launching a test of its long awaited video ads in December, Facebook is now formally rolling...
-
More
Dentsu Aegis Network launches RTB platform for MENA region
March 16, 2014Global communications network Dentsu Aegis Network has announced the launch of its programmatic media buying...
-
More
Volkswagen releases service app for the GCC region
March 16, 2014Volkswagen Middle East has launched a new smartphone application, the Volkswagen Service App, a reliable...
-
Research
ESOMAR maps out Big Data trends in two-day conference
March 15, 2014The international research community has been urged to focus its considerable data analysis expertise and...
-
More
Thomson Reuters and Mediaquest to host the Arabian Entrepreneurship Festival
March 15, 2014Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, and Mediaquest,...
-
Digital
T-pay partners with top gaming vendors and aggregators in the region
March 15, 2014ARPU Plus, a mobile Value Added Services (VAS) and monetization platform solutions provider across the...
-
More
WPP’s Xaxis appoints managing director for the MENA region
March 15, 2014Xaxis, a global digital media company under WPP – providing programmatic media and technology solutions...
-
More
Newsweek looks at new Arabic edition after U.S. print revival
March 13, 2014The iconic U.S. magazine Newsweek is considering a new Arabic edition as part of expansion plans...
-
Other
Winners of Yahoo sponsored Young Lynx Media competition announced
March 13, 2014Dubai Lynx announced Amar Abou Zahr and Nadim Karam from BPN team as the winners...
-
More
The CFP-E Young Director Award opens calls for entries
March 13, 2014It’s with huge pleasure and excitement that we are officially opening the CFP-E (Commercial Film Producers...
-
Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
-
Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
-
In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
-
Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
-
Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
-
Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
-
Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
-
Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
-
Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
-
Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
-
Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
-
Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
-
Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
-
Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
-
Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
-
Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
-
Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
-
Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
-
Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
-
Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
-
Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
-
Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
Trending
