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Opinion
Testing the Status Quo
By Melek Ourir, junior planner, J. Walter Thompson Tunis Queen Kahena, the Berber warrior queen of...
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Opinion
Go (brand) safe or go home
By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion...
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Opinion
Television was just a device. “TV” will last forever
By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV...
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Opinion
If client servicing were digitized, would you be dealing with a robot? Well, not exactly
When it comes to client servicing, it’s time to digitize to optimize, says Tony Sarkis, media...
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Opinion
The 3+1 pillars of content marketing
By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’...
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Opinion
Aeroplane tragedies – the ultimate crisis communications challenge
By Victoria Cross, head of business resilience at Instinctif Partners on managing crisis communications Managing any...
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Opinion
Should advertising take responsibility for our health?
The role of advertising and media industry role in restoring humanity social, emotional and physical health...
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Opinion
Visual media: the unstoppable revolution in the advertising world
By Waseem Yakdi, CEO, Zia Creative Visuals are worth a thousand words, and marketers are losing...
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Opinion
INSIGHT: How advertising is empowering women
Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through...
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Opinion
Put your money where the data is!
By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the...
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