According to YouGov’s Brandindex yearly rankings of the best-perceived brands, women in the UAE have loved Emirates Airline in 2016, which also saw Emirates crowned as the No. 1 brand in the overall YouGov Brandindex UAE Buzz rankings.
The second most positively perceived brand by women in the UAE is the social messaging app Whatsapp. With the introduction of ‘Status’ video stories and updated in-app features, Whatsapp continues to appeal to users.
Hypermarket Carrefour comes in at third place, and is the only hypermarket in the rankings. Carrefour has seen a steady increase in perception throughout 2016, with news of planned expansions and a revamp of their online store helping continue the growth into 2017.
Apple sits at fourth place in the rankings, with 2016 being a year of multiple new releases. Facebook takes fifth place, followed by YouTube at sixth place.
At seventh place, Samsung has gone through a tough period in the past year with the company recall of some 2.5 million note 7 devices following multiple battery issues worldwide. The release of the Galaxy S7 and S7 Edge, as well as a push into virtual reality, may have helped boost Samsung’s brand impression among women.
The leisure and entertainment venue Global Village comes in eighth followed by Swedish furniture titan IKEA at ninth place.
At tenth place, Google has had an exciting year with the announcement of its smartphone, Pixel, the release of 360° views of UAE landmarks in Google Maps and the release of video messaging app Google Duo.
Here’s a recap of the Top 10:
- Global Village