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YouGov reveals GCC millennials’ online shopping habits

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YouGov reveals GCC millennials’ online shopping habits

With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the new local e-commerce site Noon.com, the shift to online shopping in the GCC has become more apparent than ever. YouGov’s recent study delves into the online shopping habits of GCC’s millennials.

Key insights

83% of local GCC millennials have shopped online in the past 6 months

Of this, 42% shop on local websites

And,

41% on international sites

 

Most likely items to be purchased online

  1. Mobile phones (20%)
  2. Computer software/hardware (20%)
  3. Electronic equipment (19%)
  4. Games (17%)
  5. E-books (13%)

Least likely items to be purchased online

  1. Flowers (3%)
  2. Pet related products (3%)
  3. Music (4%)
  4. Sporting goods (6%)
  5. Hardcopy books (6%)
  6. Health products (7%)

Most common barriers to online shopping

  1. Not comfortable with making online payments (41%)
  2. High shipping charges (37%)
  3. Long delivery times (34%)

Most common barriers to online shopping among women

  1. Lack of cash on delivery options (33%)
  2. Uncertainty of authenticity of products found online (30%)
  3. Lack of information about the return process (20%)

YouGov_GCC_ShoppingOnline

 

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