In the previous weeks, we looked at how music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s 16-54-year-old shoppers in Saudi Arabia.
Key finding: People on Twitter in Saudi Arabia buy mobile phones, beauty products, and clothes more frequently than those not on the platform.
Whether it’s to search for promotional offers or sales discounts, read product reviews, discover new products or simply follow brands and retailers, 79 percent of Twitter users are looking to be inspired.
Here’s how shopaholics make the most out of Twitter.