In the previous weeks, we looked at how gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s music enthusiasts in Saudi Arabia, aged 16-54.
Key finding: 1 in 3 people on Twitter in the Kingdom follow a music event hashtag.
Whether to watch videos from music events, follow artists from across the globe, or more. 80% of people surveyed on Twitter in Saudi Arabia are interested in music.
Here’s how music aficionados engage on Twitter: