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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

How music fans in KSA use Twitter

Twitter music

Research

How music fans in KSA use Twitter

In the previous weeks, we looked at how gamerstravelersfashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s music enthusiasts in Saudi Arabia, aged 16-54. 

Key finding: 1 in 3 people on Twitter in the Kingdom follow a music event hashtag.

Whether to watch videos from music events, follow artists from across the globe, or more. 80% of people surveyed on Twitter in Saudi Arabia are interested in music.

Here’s how music aficionados engage on Twitter:

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