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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

How foodies in Saudi use Twitter

Twitter-Saudi-foodies

Research

How foodies in Saudi use Twitter

In the previous weeks, we looked at how shoppersmusic fansgamerstravelersfashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s 16-54-year-old foodies in Saudi Arabia.

Key finding: 94% of Twitter users in Saudi Arabia opt for takeaway food delivery and 85% prefer dining out at least once a month.

Whether it’s to find special offers/promotions for restaurants or simply follow food-related accounts, 76 percent of Twitter users in Saudi Arabia use the platform in relation to dining out.

Here’s how foodies make the most out of Twitter:

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