In the previous weeks, we looked at how shoppers, music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s 16-54-year-old foodies in Saudi Arabia.
Key finding: 94% of Twitter users in Saudi Arabia opt for takeaway food delivery and 85% prefer dining out at least once a month.
Whether it’s to find special offers/promotions for restaurants or simply follow food-related accounts, 76 percent of Twitter users in Saudi Arabia use the platform in relation to dining out.
Here’s how foodies make the most out of Twitter: