Last week, we covered how football fans in KSA use Twitter. This week, we look at how Twitter users interested in fashion and aged 16-54 years in Saudi Arabia use the platform, based on data from Nielsen.
Whether it’s in search for fashion inspiration, to follow renowned designers, or even watch shows online, 44 percent of all people on Twitter in Saudi Arabia are interested in fashion. Several reasons drive enthusiasts to Twitter, as they are able to gather and provide information in a timely, engaging and visually appealing manner.
Here’s how fashionistas engage on Twitter: