In the previous weeks, we looked at how foodies, shoppers, music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s 16-54-year-old automotive enthusiasts in Saudi Arabia.
Key finding: 86% of Twitter users in Saudi Arabia use the platform in relation to cars and other vehicles.
FYI – Those on Twitter who are interested in cars in Saudi Arabia are more hardcore fans than those not on the platform?
Check out more stats: