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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

How automotive enthusiasts in Saudi use Twitter

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Research

How automotive enthusiasts in Saudi use Twitter

In the previous weeks, we looked at how foodiesshoppersmusic fansgamerstravelersfashionistas and football fans in KSA use Twitter. This week, Nielsen’s research focuses on Twitter’s 16-54-year-old automotive enthusiasts in Saudi Arabia.

Key finding: 86% of Twitter users in Saudi Arabia use the platform in relation to cars and other vehicles.

FYI – Those on Twitter who are interested in cars in Saudi Arabia are more hardcore fans than those not on the platform?

Check out more stats:

 

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