Over the past several years, the way consumers purchase products and services has fundamentally changed. With the proliferation of digital and social media, in addition to the explosive growth in smartphone penetration, information has become more readily accessible to prospective consumers than ever before. Today, consumers do more of their own research and engage
Today, consumers do more of their own research and engage with more content to support their decision-making. By the time a consumer actually engages with the brand, it’s estimated that 70 to 90% of the buying process is already complete.To better understand how this phenomenon is affecting regional purchasing
To better understand how this phenomenon is affecting regional purchasing behaviors, advocate marketing platform, TaskSpotting conducted a survey across 4,500 consumers in the GCC to learn about how they discover new brands, their feelings toward digital content and what influences them to buy the brands they do.
Here’s what they found.