Moving away from focusing on visuals of its products, McDonald’s is now taking a minimalist approach using the iconic nature of its products.
In the UAE, the brand, along with its agency DDB Dubai, has created a new print campaign to show the speed of “McDelivery”.
The three executions use the iconic light trails to show just how fast McDonald’s delivers its most popular food items – Big Macs, fries and Egg McMuffins.
Commenting on the campaign, Firas Medrows, executive creative director at DDB says: “Everyone knows the iconic McDonald’s food. By just taking the instantly recognizable colors and stretching them, we found a new way of showing just how fast McDelivery is.”
The campaign also includes social posts and YouTube pre-rolls.