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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Housewives (Wifis) win over Saudi Internet users

Campaigns

Housewives (Wifis) win over Saudi Internet users

In another attempt to win over Internet users, STC’s “Meet the HouseWifis” is a comic take on the modern-day conundrum of Saudis spending less time at home, by depicting comic scenarios in the lives of three different housewives, sharing tips on how to bring their families together under one roof with the help of STC’s fixed internet packages.

The campaign aired on TV and online, and increased the number of fixed Internet subscribers, migrating more from mobile to fixed broadband.

 

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