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Dubai Tourism partners with Wunderman Dubai for global campaign

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Dubai Tourism partners with Wunderman Dubai for global campaign

Inviting European markets to escape their gloomy winter,

Dubai Tourism called upon Europe’s most famous weather ladies and meteorologists to broadcast their regular weather show but at a different location: the Dubai beach with the iconic Burj Al Arab in the background.

The segment starts with the regular jingle as the weather ladies talk about the rainy, gloomy and freezing temperatures in their respective countries – while the camera zooms out to show the Dubai beach as the host takes off to enjoy some sunshine.

The weather broadcasts will appear on European television stations in the UK, Germany, Italy, France and Russia while audio forecasts will feature on radio stations.

The initiative gained further support with tactical weather banners that changed along with the time of day, as well as an outdoor livestream of Dubai’s bright skies on a backdrop of Europe’s cold iron-gray ones.

Faysal Abdulmalak, managing director, Wunderman Dubai, says, “We are very proud and honored to be working with DTCM on such exciting campaigns for Dubai and want to take this opportunity to thank the team at DTCM & Wunderman Dubai for all their hard work.”

Credits

Client: Dubai Corporation of Tourism & Commerce Marketing

Director: Alex Oberberg

Director: Sara Hughes

Manager: Yovitha Dale

Agency: Wunderman Dubai

CEO: Nassib Boueri

Managing Director: Faysal Abdulmalak

Account Manager: Nimit Bhatia

Account Executive: Shabhaaz Khan

Executive Creative Director: Piotr Chrobot

Senior Copywriter: Fernando Miranda

Senior Art. Director: Lina Nader

Senior Planner: Alvaro Bratel

Designers: Azam Muhammad, Fahad Naeem, Daniel Zacatenco, Miguel Bardales,

Art Work: Babu Nair, Fahad Rayan

Creative support: Piotr Skarbek, Agata Kubien, Fatima Nokkari

Agency producer: Carla Louis

Production house: Nudge Dubai

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