Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI. In his new role, he will continue to oversee the media operation in Qatar as well as take on responsibility for both the creative and media businesses in Kuwait. His key area of focus will be driving the digital transformation of the operation in Kuwait by improving the integration of strategy and social media into the agency’s overall product offering.
Bowthorpe has been with the group since May 2013, when he joined as general manager of UM Qatar, before being promoted to managing director of both UM and FP7 Qatar in December of the same year. Due to the rapid growth of the media agency’s digital offering in the Qatar market, Bowthorpe passed on the management of FP7 Qatar to concentrate on managing UM Qatar at the end of 2015.