Integrated communications agency Blue Apple, has announced the appointment of Santripti Vellody as the new PR Director to lead its PR vertical, replacing Alisa D’souza, left the company to start her own agency.
Previously an associate director of PR at BPG Cohn & Wolfe; Vellody brings with her 16 years of experience between Dubai and New York, within the media and communications industry. She will be responsible for expanding the PR division at Blue Apple through traditional, digital and experiential PR solutions while simultaneously growing its current roster of clients in the PR domain across industry practices.
Vishhal JN Anand, Founder and CEO of Blue Apple says in a statement, “Santripti is joining us at a time of continued growth and I am sure her expertise and fresh perspectives will help further accelerate our on-going achievements.”
Vellody adds, “It will be exciting to bring my experience across various channels of communication to the PR business of Blue Apple. I have always been a firm believer of content driven strategies to achieve PR objectives using both digital and experiential routes besides ‘traditional’ PR. And I look forward to joining a leadership team that not only understands but is also eager to implement new strategies for its clients. Blue Apple is growing from strength to strength and I am thrilled to be a part of its new progress.”