After Mohan Nambiar’s departure late last year, MEC MENA has finally filled the vacant position with Neil Hardwick, who was previously CEO of GroupM Russia.
Alastair Aird, Global COO and Chairman for EMEA, says in a statement, “I’m delighted that Neil is joining the MEC family. He is a proven leader with exceptional business acumen and is absolutely the best candidate to position MEC for the future. With Neil at the helm, along with the fantastic leadership team across the region, MEC is in pole position to be the best media, technology and content agency in MENA.”
Filip Jabbour, CEO of GroupM MENA, adds, “I’ve known Neil since I joined the group, and I am excited about his arrival at MEC. He has the skill, the vision and the deep understanding of our industry to make a real difference to our business in the region.”
Hardwick says, “MENA is an exciting and historical region with a huge potential for continued growth. I’m honored to be taking this new role and excited to join the MEC management team. The MEC MENA network has a diverse client portfolio, a group of talented and passionate people, coupled with a thriving agency culture, and I’m looking forward to the chance to create long-term growth here.”
Hardwick joins this fall and will be relocating to Dubai in the next few months.