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Emirates and Real Madrid reach for the skies

Marketing

Emirates and Real Madrid reach for the skies

Recently, football club giant, Real Madrid and Emirates airline took their partnership to new heights, revealing a Real Madrid decal displayed on the airlines’ A380 aircraft this past weekend.

Pictures of football maestros Cristiano Ronaldo, Gareth Bale, Sergio Ramos, James Rodríguez, Karim Benzema and Marcelo are plastered across the A380, visible on both sides of the plane.

Boutros Boutros, Emirates’ divisional senior vice-president of corporate communications, marketing and brands, says in a statement to the press, “There is no better way for us to celebrate our sponsorship of Real Madrid than by adorning one of our flagship A380s with the club’s crest and team. Real Madrid has a huge following around the world and with our A380 now flying to 36 different destinations, we hope that a good number of fans will get to see the aircraft.”

The Real Madrid players appeared at Madrid Airport Barajas to view the decal before the flight departed for Dubai. The A380 will fly to Hong Kong, Amsterdam and Frankfurt, giving Real Madrid fans in these cities the chance to snap photos with the giant advertisement.

The decal will stay on the aircraft for six months.

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