Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region.
The partnership has been facilitated by media planning agency, Wavemaker Global and will feature eight Anghami Sessions beginning in April 2018 for the next 18 months.
This collaboration ties in with Centrepoint’s recently launched brand campaign, “Show Yourself”, which is based on the role of fashion in building confidence.
Anghami Sessions supports up-and-coming artists by providing them a recording space for live sets whilst also streaming the music for the public to hear. In addition to these sessions, Centrepoint’s partnership will also include online advertising, social media campaigns and PR, including a dedicated “Show Yourself” page on the Anghami website and app with content from the Sessions.
Simon Cooper, head of Centrepoint, says in a statement: “Fostering aspiring talent and helping people achieve their ambitions is a commitment that we feel very strongly about. Our partnership with Anghami, reflects the message behind our “Show Yourself” campaign, and we are pleased to be able to support them in championing great artistic talents here in the region. We are very much looking forward to a great year of music through Anghami Sessions and hope that our customers will all enjoy it along with us.”
Anghami co-founder, Eddy Maroun adds: “We are always looking to work with brands with whom we have shared values and have music as a core part of their strategy. With Centrepoint, and especially considering its new “Show Yourself” brand positioning, we feel we have a perfect fit for Anghami Sessions to reach a new audience of music fans. We are excited to be presenting great music from, local artists and we thank Centrepoint for partnering with us.”