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How brands are reacting to Saudi women driving

Saudi women driving

Marketing

How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few:

Volkswagen ME

 

Ford Middle East

 

This seems to be a copy of the Raseef22 ad (below) by J. Walter Thompson that won at the Dubai Lynx last year.

The original ad by Raseef22

Nissan ME

 

 

Jaguar MENA

 

Renault ME

 

Although this seems to be a gimmick given that women will get their license only by June 2018.

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