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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

The Honor7X is now available in Lebanon

Honor 7X


The Honor7X is now available in Lebanon

With the 7X, Honor brings max Experience, Fun and Value

Honor is releasing their latest creation into the Lebanese smartphone market. In a fierce competition with many other smartphone manufacturers, Honor 7X roars out loud and reaffirms its position as a young, innovative trendsetter. Designed to be cost-effective, while encompassing all the things every innovator and tech-savvy individual looks for in a phone from a pristine screen to a FullView Display, Honor 7X comprises it all. Honor 7X is an extraordinary smartphone that promises to boost fun, experience and value with premium specifications and features.


What to expect  from the new Honor7X:

Pristine Screen
The Honor 7X Full View pushes all limits and offers the first most accessible FullView Display device. It rocks a 5.93 inch 2160p x 1080p FHD and hardly-available aspect ratio of 18:9, which comes in handy when playing games watching movies.

Flawless Camera
With the new Honor 7X, the selfie taker looks flawless in the most natural manner when they use “Face Beauty Mode.” Other than the beauty mode, Honor has developed even more features and playful modes for its honor 7x to take selfies easily and maximize fun. Additionally, Honor 7x offers Phase Detection Auto Focus (PDAF), which adds a studio effect to captured photos.

Photography Fandom
Honor’s Dual Camera 2.0 consists of a 16-megapixel + 2-megapixel setup supported with phase detection autofocus and LED flash in the back of the phone. As for the front camera, it covers 8-megapixels.

Secure, Safe and Sound
In addition to taking awesome pictures, Honor 7X has the latest Facial Recognition feature. Using a pin code, pattern, fingerprint or just a face, Honor 7X offers several options for locking the device.

Powerful Performance
When it comes to core hardware, the Honor 7X is powered by a 2.36GHz octa-core Kirin 659 processor, which is a custom chip developed by Honor, and EMUI5.1 coupled with 4GB of RAM and up to 64 GB of internal storage and 128GB of external storage. This results in Honor 7X delivering a flagship performance, and a promise for non-stop fun, due to its long lasting 3,340mAh battery. With its insanely fast processor and long lasting battery life battery, Honor 7X assures uninterrupted and endless gameplay and movie time.

The Launching

On its 4th Anniversary Honor announced that the Honor X series, including smartphones from Honor 4X to Honor 7X, achieved overwhelming sales performance with over 40 million units sold globally. And to further expand their market, Honor is entering the Lebanese market with Bridge of Minds, who will be in charge of their PR and communications strategy. As a part of this strategy, the Honor 7X will be launched through a radio campaign with 3 ambassadors in Lebanon and 4  in Dubai.

The ambassadors in Lebanon are the basketball player, Wael Arakji, the ski champion,  Nour Keirouz, and the vlogger, Mario Chiha who are sporty, digital native, very brave and adventurous.

With every purchase, customers will get a free digital smart scale measuring 9 body compositions to encourage fitness.

After this campaign, Honor will launch 10X with a more developed communication strategy to introduce Honor and position it in Lebanon.

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