Symbolizing the growth of the Middle East’s PR industry, the Middle East Public Relations Association (MEPRA) has received 155 entries for the seventh edition of its MEPRA Awards. The number of entries is a record for the MEPRAs, having come in from across the region, including Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Syria, Tunisia and the United Arab Emirates, for sixteen different categories.
“We’re delighted that we’ve not only received more nominations this year, but the quality and the scope of these entries has grown as well,” says Carine Duvignaud, MEPRA’s general manager in a statement. “This year’s competition is a testament to the role now played by public relations and communications in shaping the opinion of consumers, the public, governments and other stakeholders.”
The shortlist for the MEPRA Awards was announced on November 2 and the award winners will be announced at the annual MEPRA Gala Dinner on November 25. The sixteen categories for which nominations were received include Best Integrated Campaign, Best Use of Social Media, Best Use of Sponsorship, Best Launch Live Event Stunt, Best Use of Media Relations, Business to Business, Consumer goods, Corporate Reputation & Image, Consumer Services, Corporate Responsibility, Health Care & Services, in-house team of the year, Internal Communications, Outstanding young communicator of the year, Government Communications and Agency of the Year.
“There’s been an increased focus this year on areas such as social media, internal communications and corporate responsibility, which mirrors what we have seen in other regions,” adds Duvignaud. “The role of public relations and communications is expanding, and we’re seeing that these areas are being used by agencies and their clients to create conversations and sustain dialogue with key stakeholder groups.”
The shortlist is available on MEPRA’s website and can be viewed here.