For the second consecutive year, Ketchum Raad wom many awards in the healthcare sector at the Middle East Public Relations Association (MEPRA) Awards held last night. The event, which is the only dedicated program for the PR industry in the region, recognized the Ketchum Raad ME team as Best Practice in Healthcare & Services for their partnership with AstraZeneca Gulf on the [email protected] campaign.
The campaign, targeted at Gulf Nationals who are at risk of heart disease, those who have been diagnosed with a heart condition or those who have had a heart attack, has resulted in over 5,400 people taking part in heart health screenings and hundreds signing up for a 12 week program that encourages them to make easy yet impactful changes in their daily habits to benefit their health.
Nicola Gregson, Managing Director Ketchum Raad Middle East says, “Healthcare is a packed space with a lot of important messages vying for an opportunity to be heard. Campaigns need to be intelligent, strategic and extremely well executed to capture the media’s attention and reach their target audience. I couldn’t be more proud of my team for their success with [email protected] We are expanding our healthcare offering in 2014 and look forward to partnering with our existing and future clients to deliver even more impactful and effective communications across the sector.”