Formerly known as College Group, international business communications consultancy Instinctif Partners – which operates from 20 offices around the globe including the Middle East – recently partnered with the Middle East Investor Relations Society (ME-IR Society) for a workshop aimed at providing the investor relations community with an insider’s look at the life cycle of a business and financial reporting story from an editorial perspective.
Speaking at the event was Damian Reece, deputy CEO of Instinctif Partners’ Capital Markets team in London, and previously head of business at The Daily Telegraph and City Editor of The Independent. Reece revealed how editorial teams make decisions on which stories to write about and provided an overview of what additional information an editor might seek from the corporate entity or investor relations team once the makeup of the day’s pages have been decided.
Oliver Schutzmann, vice chairman of ME-IR Society said: “The Middle East has become more integrated into the global emerging markets universe. Accordingly, companies cannot avoid the implications of the growing scrutiny of the international financial and business media. No longer are those companies presumptively on the moral high ground with respect to generating positive headlines, as the media are no longer accepting corporate information as fact. The burden lies squarely with investor relations officers to build trusted relationships, not only with the investment community but also with the media.”
The workshop highlighted best practice for investor relations officers regarding financial media engagement. Topics covered included guidance for generating results driven news, an overview of how growth stories are covered, and the key ingredients that differentiate a front page story from a diary piece. Of particular prominence was the importance of financial reporting from a media perspective. Key media groups were analyzed in detail and “first principles” for investor relations officers were drawn up from the conclusions made.