Ahmad Itani, chief operating officer of UAE-based Cicero & Bernay Public Relations (C&B), has been recognized in PR News’ global ranking of the “Top 50 Game Changers of PR for 2017”. C&B is the only PR agency from the MENA region to appear on the list, which celebrates individuals who have been accelerating the expansion and growth of brand communication across the world. The global PR community has been posting its nominations since last spring and the PR News editorial team made the final selections recently.
In a press statement, Itani says, “It is both a great honour and a great responsibility to appear on this list – not only to be representing the MENA region and to rank among global PR powerhouses, but also exciting to be charged with continuing to making a real difference in our industry – locally and globally. To do this, I believe it is now more crucial than ever for PR professionals to anticipate where the industry is going and to ensure that they are equipped to take on the future. This involves adopting global trends and then adapting them not only to the local market but also to each client. At C&B, we believe in answering the distinct business objectives of every account; one size no longer fits all.”
The list honors industry pioneers who are innovating and pushing the boundaries of brand communication to new heights, including leaders from top global companies such as IBM, Pinterest, and PWC.