Connect with us

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Careem collaborates with LAU to launch university case competition

Careem

PR

Careem collaborates with LAU to launch university case competition

Careem, the region’s leading app-based car booking service, is collaborating with Lebanese American University (LAU) in Lebanon’s first-ever university-hosted case competition taking place on the 21st and 22nd of April. Case competitions bring together business leaders and local talent, providing an opportunity for aspiring professionals to demonstrate their skills and engage with industry leaders.

During the two-day competition open to undergraduate students only, teams will compete to solve real-life business cases that demand innovative and creative solutions. Representatives from Careem and three other major companies will judge results. At the end of the event, winners will be considered for internship opportunities with the companies represented at the event. All teams will benefit from unique networking and reputation-building opportunities from their participation in the LAU Case Competition.

“From our very first days as a startup, Careem has made a conscious effort to create a dynamic workplace culture that celebrates creativity, diversity and out-of-the-box thinking to empower the most dynamic talent pool from the region and beyond,” said Ibrahim Manna, MD at Careem Emerging Markets. “Partnering with LAU to help support our future leaders’ creative problem-solving skills, understanding of corporate literacy, and dreams of becoming entrepreneurs themselves aligns with our own commitment to positively and meaningfully impacting the communities in which we operate.”, he adds.

The LAU Case Competition includes a total of five stages. Stage 1 is the application, due between March 1 -30, 2018. During stage 2,  every team will receive a sample case to solve within seven days upon application. The team must submit their solution to the sample case as a PowerPoint presentation. This case will be reviewed and graded by a committee of LAU instructors.

In Stage 3, the committee members will evaluate the submitted presentations on relevance, practicality and creativity. They will select teams eligible to participate by the 7th of April, 2018. In Stage 4, accepted teams will be invited to a consultancy workshop taking place in April in preparation for the competition. Stage 5 is the competition itself held on April 21st and 22nd.

This initiative by Careem shows its commitment to empower youth and provide them with opportunities that help them build their careers and lead their future.

Click to comment

Leave a comment

More in PR

Trending

To Top