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More
Is green fading?
October 24, 2012Shoppers are growing resistant to eco-friendly premium pricing As businesses ramp up marketing efforts to...
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Digital
Heads in the cloud
October 20, 2012Cloud computing is saved by its own murky marketing Cloud computing should be suffering a...
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Media
Talking to you
October 18, 2012Are addressable TV ads finally ready for prime time? If you watch US TV, chances...
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Digital
The next newsroom is digital
October 15, 2012Why it’s time digital agencies invested in a creative newsroom Lately there has been...
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Digital
Hired via @socialmedia
October 3, 2012Online is where both recruiters and job seekers are increasingly going. But all should know about...
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Digital
Two faces of the digital coin
July 27, 2012Everybody talks about online these days, but some are better positioned than others Ari Kesisoglu,...
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In-Depth
Controlled revolution
July 10, 2012Credibility, cautiousness and conservatism are the new pillars of Egypt’s communication industry. For now ...
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More
Living social
July 3, 2012Arab youth have a heavy social media consumption and usage. Social media is where brands...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Culture
PUBG Documentary: Lebanon
April 1, 2019PlayerUnknown’s Battlegrounds a.k.a PUBG is one of the best selling online multiplayer battle royale game, with...
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Agency
HopscotchME officially comes to life in Beirut
March 22, 2019Hopscotchme, a group of ad veterans gets back together to jump into the Lebanese advertising fray...
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Agency
FP7 wins at New York Festivals’ Midas awards
February 17, 2018Byblos Bank’s “No Home Like Home” campaign has won seven awards at the New York Festivals’...
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Campaigns
Behind Tide’s Super Bowl ad
February 13, 2018The Super Bowl is a well know destination for advertisers. Millions are watching so advertisers pull...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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