This time around, Mr. Monopoly’s appearance at malls was centered around doing good, which lead to the creation of the ‘Plantable’ paper with 7Days. The ‘plantabe’ paper activation was created by MediaVest for Majid Al Futtaim and is present at the Mall of the Emirates and Mirdif Mall. The initiative provides a pocket full of seeds that can be planted.
Regarding the initiative, the agency responsible for the idea, MediaVest, says, “We created the region’s first ‘plantable’ paper in today’s edition of 7days using seed-paper shaped like favorite Monopoly Icons. Place it in soil, and grow your very own plant the same way you would grow your Monopoly money! This year, playing Monopoly at Mall of the Emirates, City Center Deira and Mirdif means helping out the people of Nepal recover from the devastating earthquake. Proceeds from games will be going to the Red Crescent to assist in building houses in Nepal.”