RAKBANK won the award for the Best Mobile Banking Initiative and Best SME Bank in the Middle East for the year 2014 at The Asian Banker’s 2nd Annual Middle East and Africa Awards Ceremony at the Ritz Carlton, DIFC, Dubai last week.
RAKBANK launched MobileCash in mid-2014, its cardless money withdrawal service. Using MobileCash, customers can send money to a beneficiary who can withdraw it from an ATM without the need for a debit card. Customers can log into their mobile banking application and select the MobileCash option for self or beneficiary followed by the amount they wish to send. The beneficiary can then withdraw cash from the nearest RAKBANK ATM using only the one-time pin that is generated and sent through SMS.
Keeping customer awareness and engagement at the forefront, the Bank ran an extensive advertising campaign, which, according to the company, resulted in an increase in the number of transactions month-on-month since the launch of the service. In the first few months of operations, monthly transactions grew by almost 200 percent, with the total value of withdrawals exceeding AED 30 million ($8.2 million).
On the other hand, the SME segment’s operating profit grew 22 percent in 2014 on the back of strong growth in RAKFinance (the Bank’s collateral-free lending product) as well as significant growth in the Bank’s traditional Trade Finance and Working Capital lines. The SME business contributes 30 percent to the total revenue of the bank, offering customers collateral free business loans and innovative trade solutions. The bank introduced an asset based financing product in 2014, further increasing the bank market share in the SME space, while helping clients meet both long and short term financial need of their businesses.
The Asian Banker’s Middle East and Africa Awards are acknowledged by the financial services industry as the highest accolade available to professionals and banks in the industry. Over 100 institutions from the Middle East and Africa were evaluated across 30 different countries.