Connect with us

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Synechron Digital Innovation Center opens in the UAE

Press Releases

Synechron Digital Innovation Center opens in the UAE

Synechron, independent pure-play technology consulting and outsourcing provider for the financial services industry, announced that it will open the world’s first digital innovation center dedicated towards banking, insurance and smart government. The center officially opened in Dubai Media City’s Concord Tower on October 13.

The Synechron Digital Innovation Centre (SDIC) will act as an innovation hub for clients committed to investing in technology, and more specifically digital transformation – translating those assets into greater potential business success for the future.

The SDIC The SDIC will bring together a complete retail branch experience combined with several digital channels including mobile, tablet, touch walls, queue management, automation/ATM and mobile payments, to fully illustrate the customer journey and an Omni channel approach.  Participants will also be able to spend a full day at the SDIC to brainstorm digital strategies and consult with experts on current trends and technologies that can impact their business. Synechron customers that don’t have a dedicated innovation lab of their own can avail of the free opportunity to prototype and work in a simulated digital environment. The SDIC will also provide a film studio facility in which innovation programs will be filmed offering customers with the option to record and publish regular video content.

In a statement to the press, Faisal Husain, CEO of Synechron says, “Whilst we are a global organization operating across sixteen countries, we chose Dubai to launch our first Digital Innovation Center due to its central geographical location. The SDIC represents Synechron’s long term commitment to supporting its clients in delivering true digital transformation and innovation solutions. We will continue to invest heavily in this area, by hiring thought leaders in digital and talented staff who have worked with the latest technologies impacting society today.”

“We expect that the SDIC will be regularly visited by our banking and insurance clients, smart m-government entities, and any organization that recognizes the impact of digital transformation. With the launch of the SDIC, our customers can escape from their normal office space and be fully immersed in a creative environment with digital technologies and experts at their disposal,” says Vimal Sethi, managing director, Synechron Middle East.

“Synechron is a strategic Microsoft partner in digital transformation, and we would like to congratulate, and applaud them on building a showcase innovation center in Dubai.  It is a clear indication of their commitment to leading the region in this space and is a great way for organizations to experience and envision how Microsoft technologies are spearheading the digitization of the financial and government sectors,” adds Samer Abu Ltaif, regional general manager of Microsoft Gulf.

“Digital disruption in the mobile and payments space is clearly accelerating globally, and gaining momentum in the region. The Synechron Digital Innovation Centre is a unique place to witness and experience the change first hand, and will enable financial institutions to get valuable insights from the Synechron team on ‘what’s next’,” says Mohammed Qadadeh, vice president, Government Services and Solutions, MENA at MasterCard.

The SDIC is fully operational from 1st October 2015 and will offer Synechron’s customers three options: a half-day brainstorm session for executive management, a full day brainstorm and prototyping session or a one-hour dedicated technology workshop.

In additional to the various digital zones, the SDIC will also play host to a brainstorm room in which visitors will be able to relax, strategize and envision their digitization journey with Synechron’s innovation team.

“The broad range of technologies at the SDIC will inspire customers to be more creative.  We expect our clients to leave fully energized and inspired, and with transformational concepts that Synechron has a track record of delivering,” adds David Horton, Head of Innovation, Synechron Middle East.

Click to comment

Leave a comment

More in Press Releases


© 2019 Communicate Levant. All rights reserved.
Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without written permission from Communicate Levant is prohibited.
To Top