Sport360 has announced a strategic partnership with sports travel management firm, dnata Sports Travel.
The agreement will lead to the introduction of a wide range of travel packages related to upcoming sporting events across the globe, keeping in view the diverse income-levels and travel preferences of Sport360’s readers.
Furthermore, various “spend and win” offers are scheduled for launch over the course of the next 12 months as part of the collaboration, allowing readers of Sport360 to enjoy great add-ons with their bookings via dnata Sports Travel.
Established in 1959, dnata’s core operations involve travel, cargo, ground handling and flight catering. The company, which is present in 38 countries, also specializes in sports travel management, offering customers tailor-made travel packages including flights, hotels, stadium transfers, tickets to major sporting events, corporate hospitality etc.
With a strong print and digital footprint in the country, Sport360 will be responsible for promoting the jointly launched sports travel packages and offers to its audience, using advanced targeting capabilities to secure leisure as well as corporate customers.
“Sports tourism has seen rapid growth in recent years and is now an integral part of the global travel industry. The keenness among fans for witnessing live events has also risen considerably owing to the significant mileage major international sporting events receive on media nowadays. This tie-up will be an exciting new experience for us and our readers as we embrace the e-commerce realm,” says Steve McLaughlin, CEO of Sport360.
“One of our core strengths remains the ability to reach a large number of people in the GCC who are passionate about sports to the extent that they would travel to any part of the world to watch their favorite team or athlete in action. That, coupled with having a seasoned sports travel management company like dnata as our partners for this project, gives us a huge advantage indeed”.
The partnership is one of the several initiatives being taken by Sport360 aimed at remaining in sync with the top trends in digital media and enhancing reader-experience through a variety of value added ingredients.