Impact BBDO Dubai was named ‘Agency of the Year’ at this year’s Dubai Lynx Festival. The network swept 47 wins comprising of 2 Grand Prix, 12 Gold, 20 Silver and 13 Bronze trophies. Its Dubai office alone won a grand tally of 30 awards.
The Agency proved its mettle beyond traditional media winning the ‘Twitter Live Young Lynx’ competition and multiple trophies in Print, Outdoor, Film, Branded Content & Entertainment, Promo & Activation, PR, Media, Interactive, Mobile and Integrated, proving once more that it is well ahead of the curve across all channels.
The multi-awarded Loto Libanais “Goodbye Bad Luck” campaign won three Gold, two Silver and one Bronze in the Interactive, Integrated, media and film categories. The acclaimed UN Women “Give Your Mum Back Her Name” campaign won four Gold, four Silver and three Bronze awards in Promo & Activation, Interactive, PR, Integrated, Media, Direct, Film and Branded Content & Entertainment.
The Radio campaigns BHV “Procrastination” and Loto “Anyone Can Win” took two Silver and two Bronze trophies.
Mercedes-Benz campaigns “Tribal Rapport Field Guide”, “Shepherds Dogs & Sheep” as well as “Magic Body Control” together won two Silver and three Bronze awards in Print, Outdoor, Design and Direct.
Impact BBDO Dubai & Beirut’s joint entry 7UP “Wall of Music” collected two Gold and two Silver trophies in Media Promo & Activation, Branded Content & Entertainment and Interactive.
In addition to Impact BBDO Dubai, the Pakistan and Tunis offices brought home each a Grand Prix and an enviable line-up of awards. BBDO Lahore won Gold for multi-awarded “Not a Bug Splat” campaign in Creative Effectiveness, as well as Grand Prix, Gold, Silver & Bronze for “The World’ First Billbed” campaign in Media, PR and Promo & Activation.
BBDO 3SG Tunis won a Grand Prix, a Silver and two Bronze awards for Samsung’s “Backup Memory” in the Mobile and Media categories.
Finally, Impact BBDO Cairo also won Bronze for Chipsy’s “90 Million Smiles Campaign” in the Integrated category.
Chairman & CEO Dani Richa, says, “I’m not only proud of our agency for clinching this much coveted title but proud of our entire network, which has consistently delivered outstanding work across multiple categories and platforms. It is especially rewarding to see our agencies in Pakistan and Tunis winning the Grand Prix, yet again proving the power of our network.”
Beyond the Dubai Lynx Festival, in what seems to be an unstoppable trajectory, both individual offices and the Network continue to expand their award-winning streak. At the close of 2015, The Impact BBDO MENA & Pakistan Network won the title of Network of the Year by Campaign Magazine. The Network ranked No. 1 in KSA, Egypt, Kuwait, Tunis & Pakistan in the Big Won report.
Impact BBDO Dubai has ranked number one in the UAE region in the acclaimed Gunn report, as well as in Middle East & Africa at the Loeries. It ranked Most Awarded Agency in MENA at the Clio, Epica, Cresta Red Apple and LIA international awards shows.
Impact BBDO Cairo recently won a Gold trophy and one of the only four Regional Platinum Awards at the International AME Awards for the World’s Best Advertising & Marketing Effectiveness for “Everyday Hero” Sting campaign. In addition, most recently in February 2016, the regional network won 14 Cristals -half of which were Gold, at the MENA Cristal award show.