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Imperial College London Diabetes Center launches #WALK2014 campaign

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Imperial College London Diabetes Center launches #WALK2014 campaign

 

Imperial College London Diabetes Center (ICLDC) has announced the launch of a major new social media campaign in an effort to get people to “Take a Step for Diabetes’ and boost registrations for WALK 2014. Held under the royal patronage of Her Highness Sheikha Fatima bint Mubarak, WALK 2014 will take place at its traditional venue of Yas Marina Circuit on Friday November 7, with more than 20,000 people expected to turn up in support of the center’s ongoing quest to change people’s lifestyles for the better.

Now in its eighth year, Imperial College London Diabetes Center’s WALK 2014 is sponsored by National Health Insurance Company – Daman and supported by Health Authority of Abu Dhabi (HAAD),Cleveland Clinic Abu Dhabi, and Healthpoint.

Registration for WALK 2014 opens on Thursday 11 September, and people of all fitness levels are welcome to participate in this fun stroll around Yas Marina Circuit’s 5.5-kilometre Formula 1 ® Grand Prix track. Once people have registered online, ICLDC encourages them to take a selfie of their shoes as they ‘take a step for diabetes’. The photo is then tagged with “#WALK2014” across all social media platforms, while also nominating their friends to do the same.

Bashar Al Ramahi, CEO at Imperial College London Diabetes Center, says: “Taking the health and fitness message directly to the public through the #WALK2014 social media campaign is a very effective way of increasing awareness and pushing people to get involved. It is well known that the UAE has a high prevalence of diabetes and obesity, and that’s partially down to people not taking enough exercise or eating a balanced, healthy diet. Our hope is that WALK 2014 and the ‘Take a Step for Diabetes’ campaign will help bring about change.”

For more details, and to register for WALK 2014, visit http://www.walk2014.com

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