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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Emirates NBD recycles ad billboards to make children’s school bags

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Emirates NBD recycles ad billboards to make children’s school bags

Emirates NBD and Mediavest launch a new green initiative to upcycle advertising billboard banners into schoolbags and pencil cases for schoolchildren.  This effort is in line with Emirates NBD’s sustainable programs, “Passion for giving” and “Green with pride”, which will be ongoing efforts on a global scale to provide assistance to underprivileged children.

The first effort to upcycle billboards distributed more than one thousand school bags in SOS Children’s Village in Lebanon. SOS Children’s Village is an NGO developed to provide support in 134 countries globally for children who are at risk of losing parental care.

For a video on the effort, click here.

 

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